Step into Japan’s Most Dynamic Festival Alongside Local Communities for an Unforgettable Cultural Immersion – A Free & Exclusive Opportunity.
On September 20, 2025, a traditional festival called the Okumakbuto Matsuri will be held in Nanao City, Ishikawa Prefecture.We are pleased to announce a rare event to be held on September 19 and 20. This is a special experience for a limited number of 20 people.
Night of the 19th: the night before the festival. Get-together with local residents.
20th, the day of the festival. Not only to watch, but to actually participate in the festival with the locals.
Experience a Glimpse of Noto at Expo 2025!
You can experience the power of the Okumakko Festival at the Ishikawa festival event at the Osaka Kansai Expo on August 27. Please come and visit us on this day.
The Mighty Spirit: Unveiling the Okuma Kabuto Matsuri
Deep in the heart of Noto, where ancient traditions still thrive, lies a festival unlike any other. Officially known as the Kubukabuto-Arakashihiko-Jinja-Sairei, but affectionately called Okuma Kabuto Matsuri, this 1,200-year-old “Kisai” or “Quirky Festival” is a breathtaking spectacle of raw power, profound devotion, and unwavering community spirit. For centuries, the people of Nanao’s Nakajima Town have poured their souls into this vibrant celebration, honoring their deities and praying for peace and bountiful harvests.
The Star of the Show: The Wakubata Flags
The absolute highlight of the Okuma Kabuto Matsuri are the magnificent “Wakubata” . These aren’t just flags; they are colossal, brightly colored banners unique to Noto, soaring up to 20 meters (65 feet) high. Each weighing nearly 2 tons, these towering symbols are dynamically carried and swayed through the streets by a team of 20-30 impassioned men. Witnessing the sheer force and coordination required to maneuver these giants is an unforgettable experience.
The Procession of the Okumakabuto Matsuri
The grand procession of the Okuma Kabuto Matsuri is a spectacular and highly organized ritual, requiring nearly 70 participants. This basic formation is used consistently for the journey from each local shrine (called massha) to the main shrine precinct, for the procession to the otabisho (resting place for the gods), and for the ceremonial parades (neri) at the otabisho. While the overall structure remains the same, the number of participants can vary slightly depending on the size of each local community.
Here is an overview of the main elements of the procession:
• Kinpei (Gold Standard):
A staff with sacred paper streamers (gohei) attached to the top. It is often wrapped in black or navy fabric featuring the shrine crest.
• Shameiki (Shrine Name Banner):
About 2 meters long, this banner displays the shrine’s name and crest, dyed onto the fabric.
• Sarutahiko:
A dancer dressed in traditional kariginu robes who leads the procession. He moves with light, dynamic steps while purifying the path ahead using a ritual wand (harai-bō). Sarutahiko represents the mythical guide deity who opens the way for the gods.
• Kane and Taiko (Gongs and Drums):
Musicians wearing colorful costumes and floral hats. They play lively festival rhythms while dancing gently along the route.
• O-dōgu (Props and Accessories):
A group—often children—who carry decorative props to add color and charm to the parade.
• Hōhei-mochi (Offering Bearers):
Participants carrying ritual offerings (hōhei) for the deities.
• Mikoshi (Portable Shrine):
The portable shrine that carries the deity itself. It is borne on the shoulders of strong, energetic men and is the spiritual centerpiece of the procession.
• Wakubata (Framed Banners):
Also called Ōbata (“great banners”), these enormous vertical banners can be nearly 20 meters tall. Carried at the rear of the procession by dozens of young men (wakashu), they are lifted and swung energetically to create an impressive visual finale.
This richly layered procession is a highlight of the Okuma Kabuto Matsuri, blending solemn ritual with colorful pageantry. It showcases the deep traditions, community spirit, and vibrant culture of the Noto region.
Unforgettable Highlights: Shimada Kuzushi
One of the most thrilling highlights of the Okuma Kabuto Matsuri is a dramatic maneuver called Shimada Kuzushi.
During this performance, carriers tilt the massive wakubata banners—nearly 20 meters tall—down to just above the ground. It is an impressive and highly skilled feat that requires great strength, balance, and teamwork.
This tradition is said to have originated long ago when the procession had to pass beneath a large tree at the otabisho site called Kamowara. The name “Shimada Kuzushi” is said to have originated from the fact that the “Shimada Mage”, a common hairstyle for women at the time, was caught in a fallen frame flag and collapsed.To get under the branches, the banners had to be lowered at a steep angle, and this maneuver became a proud part of the festival’s ritual.
Today, Shimada Kuzushi is a true showpiece of the parade. Spectators cheer loudly when the giant banners sweep so close to the ground, and there is friendly rivalry over which local group can perform it most skillfully. Watching the young men carry and control these towering banners with such effort and determination is truly captivating.
Your Exclusive Festival Participation Experience
More Than a Spectator: Your Special Festival Participation Experience
Imagine not just watching a festival, but becoming a part of it. Our exclusive event offers you a truly unique opportunity to step behind the scenes and experience the Okuma Kabuto Matsuri alongside the very people who bring it to life. This is a rare chance to connect with Japan’s soul on an unprecedented level, completely free of charge.
Pre-Festival Cultural Exchange: September 19th (Evening in Nanao)
The evening before the main event, you’ll be welcomed into the heart of the community. Join local festival participants for an intimate exchange session at a local community center. Here, you can meet the passionate individuals who dedicate themselves to this festival, learn about their preparations and the meaning behind each ritual, and share stories over light refreshments. This is your chance to build personal connections and feel the anticipation before the grand spectacle.
We will provide the detailed information, including the meeting time, location, and the program of the networking event, individually to those who have registered.
Festival Day Participation: September 20th (Main Festival in Nanao)
・Procession Support: Walk alongside the main procession, experiencing the powerful rhythm and chants from within the heart of the festival. You may have the chance to assist with carrying smaller festival elements or equipment under local guidance. You’ll feel the ground tremble as the wakubata flags sweep past you.
・Wakubata Flag Practice Session Observation: Observe a special practice session where locals prepare the towering wakubata flags. You’ll gain insights into the immense teamwork and strength required. (Optional: If there’s a safe, supervised opportunity for guests to participate in an activity.)
・Traditional Shout & Chant Learning: Learn the basic calls and chants unique to the Okuma Kabuto Matsuri from locals and join in the communal energy. You’ll be part of the roar!
・ Behind-the-Scenes Access: Gain special access to areas typically unseen by general spectators, observing the meticulous preparations and dedication of the community. Witness firsthand the reverence and passion that goes into this ancient event.
・Cultural Interpretation: Our local guides will be on hand to provide real-time explanations of the rituals, symbols, and significance of each moment, enriching your understanding.
This isn’t a performance for tourists; it’s a genuine invitation to become a welcomed guest within a cherished radition. You’ll forge indelible memories and gain a deep appreciation for Nanao’s living heritage.
Recommendation
Before attending the event, we recommend that you visit the Noto Nakajima Festival Open House and the Wakura Onsen Festival Open House to learn more about the Okumakko Matsuri. By learning more about the background of the festival in advance, you will be able to experience the festival more deeply on the day of the event. If you would like to visit these museums, please consult with us at the time of application.
Why Noto? Why Now?
Noto’s Enduring Spirit: A Journey of Revival and Tradition
The Noto Peninsula, a region of breathtaking natural beauty and profound cultural depth, faced immense challenges with the recent earthquake. Yet, through adversity, the spirit of Noto shines brighter than ever. For centuries, festivals like the Okuma Kabuto Matsuri have been the lifeblood of these communities, preserving ancient ways of life, fostering unbreakable bonds, and celebrating their resilience. Your presence at this festival is more than just participation; it’s a meaningful contribution to Noto’s ongoing recovery and the vital preservation of its unique cultural heritage. By joining us, you help ensure these cherished traditions continue to thrive for generations to come.
Noto’s Gastronomy & Artisanship: A Taste of Local Culture
Savor the Story: Noto’s Flavors, Craftsmanship & Recovery
Noto is not only rich in festivals but also in its unparalleled culinary traditions and artisanal craftsmanship. The very essence of Noto’s resilience can be tasted in its exquisite local produce and expertly crafted sake.
Meet Chef Toru Kawashima:
A proud native of Nanao, Michelin-starred Chef Toru Kawashima is a passionate ambassador for Noto’s culinary heritage.
Experience the Spirit of Noto Through Food and Culture
On September 3, a special media event will be held at a prestigious restaurant in Hibiya, Tokyo, hosted by Michelin-starred Chef Toru Kawashima, a native of Nanao City in the Noto region of Ishikawa Prefecture.
Chef Kawashima will present a beautifully curated menu featuring seasonal ingredients from Noto, showcasing the rich culinary heritage of the region. His artistry highlights the incredible quality and unique flavors of the region, transforming local ingredients into unforgettable dining experiences.
Guests will also enjoy direct presentations by local producers, including traditional sake brewers and farmers, offering insights into the craftsmanship and spirit behind Noto’s food culture.
This event is not only a celebration of Noto’s vibrant traditions but also a heartfelt initiative to support the region’s recovery and revitalization efforts following the recent natural disaster.
Click here for an introduction of Chef Kawashima.
From Noto to the World: Okuma Kabuto Matsuri at Expo 2025
Experience a powerful glimpse of the Okuma Kabuto Matsuri on the global stage! We’re thrilled to announce a special, large-scale performance featuring 200 participants from Nanao at Expo 2025 Osaka-Kansai on August 27th. This momentous event will bring the electrifying energy of Noto’s beloved festival directly to the Expo grounds, offering visitors a unique opportunity to witness its grandeur.
Osaka-Kansai Expo Showcase
Even if you can’t journey to Noto for the festival, your presence at Expo 2025 Osaka-Kansai would be a powerful demonstration of support for our recovery. Experiencing the energy of Okuma Kabuto Matsuri there is a wonderful way to stand with Noto and uplift our spirits.
Experience a Glimpse of Noto at Expo 2025!
The following is an introduction to a special event at Expo 2025, where the Okuma Kabuto Festival will also be featured.
“Ishikawa’s Festivals – Tradition and the Echoes of Noto’s Spirit”
Date: August 27, 2025
Location: EXPO Arena, Osaka Kansai Expo 2025
Discover the Living Spirit of Japan’s Cultural Heritage
Join us for an unforgettable cultural showcase at the Osaka Kansai Expo 2025. On August 27, the prefecture of Ishikawa will bring to life a stunning display of traditional festivals under the theme:
“Ishikawa’s Festivals – Tradition and the Echoes of Noto’s Spirit.”
This powerful one-day event features over 300 performers from across Ishikawa, including 200 from the earthquake-affected Noto region, proudly presenting some of Japan’s most vibrant and historic celebrations.
Highlights Include:
• Live Performances of UNESCO and Nationally Designated Cultural Festivals
Witness the dramatic rhythms, towering banners, roaring taiko drums, and sacred dances of:
• Okuma Kabuto Hata Matsuri (Nanao City)
• Abare Matsuri (Noto Town)
• Iida Tōrōyama Matsuri (Suzu City)
• Interactive Experiences
Try carrying a traditional mikoshi (portable shrine) or feel the weight of a 20-meter ceremonial flag — a rare opportunity to step into the shoes of local festival participants.
• Cultural Exhibits & Tasting Booths
Discover local crafts, taste Ishikawa’s finest sake, and learn how communities are working to preserve and rebuild their cultural identity after the 2024 Noto Peninsula Earthquake.
Why It Matters
This event is more than just a spectacle — it is a message of resilience and cultural pride.
The people of Noto continue to recover from natural disaster, and through this performance, they are reaching out to the world with a message:
“We are still here. Our spirit lives on. And we want to share it with you.”
Don’t Miss This Rare Opportunity
This is a once-in-a-lifetime chance to experience the authentic energy of rural Japan’s ancient festivals — without leaving Osaka.
Whether you’re a lover of Japanese culture, a traveler looking for unique experiences, or simply curious — this event will move you.
Why This Event?
This Special Opportunity: A Cultural Exchange That Transforms
In a world of fleeting tourist moments, our Noto Festival experience stands apart. We offer:
- Authentic Cultural Immersion: Go beyond guidebooks and truly live the local culture.
- Deep Connection: Forge genuine bonds with the heart and soul of Noto’s communities.
- Contribute to Living Heritage: Your journey directly supports the preservation of Japan’s ancient traditions.
- Unique, Free Experience: Access a truly special cultural event at no cost, a rarity in travel.
- Unforgettable Memories: Create stories and insights that will last a lifetime.
Event Details & Free Registration
The Okuma Kabuto Matsuri Participation Event offers a truly limited and exclusive experience. We anticipate welcoming approximately 20 international participants to ensure an intimate and meaningful cultural exchange.
Dates:
- September 19th (Evening): Pre-Festival Cultural Exchange
- September 20th (Full Day): Okuma Kabuto Matsuri Participation
What’s Included (Free of Charge): - Exclusive participation in specific festival activities on September 20th as detailed above.
- Access to the intimate cultural exchange session with local participants on September 19th.
- On-site interpretation and guidance from local experts during the event.
What’s Not Included (Participants are Responsible For): - Transportation to/from Nanao (e.g., Shinkansen, local trains/buses).
- Accommodation in Nanao (Participants will need to arrange their own lodging for the night of September 19th).
- All meals (other than any light refreshments provided at the Sept 19th exchange).
- Personal expenses, travel insurance.
Sample Itinerary: - September 19th: Afternoon arrival in Nanao. Check-in to your pre-arranged accommodation. Evening: Exclusive Pre-Festival Cultural Exchange with local participants at a community center, with light refreshments.
- September 20th: Morning: Festival preparation observation and light participation. Immerse yourself in the bustling atmosphere as the town prepares. Afternoon: Main festival procession participation and immersive experience. Walk alongside locals, experience the chants and energy. Evening: Event concludes. Departure from Nanao.
CONTACT
Tobu Top Tours Corporation Government Business Department
Attn: Motohiro Kitagaito
1-8-15 Konan, Minato-ku, Tokyo 108-0075, Japan W Building 18F
TEL: 050-9000-5887 FAX: 03-6279-2430
E-mail: secretariat@okumakabuto.com